(1.) Iside Information
(2.) A Coach's record in these games.
"Inside information" is an overused term during the regular season but not during the Pre-Season. It exists and one must uncover it to determine a team's game plan, what facet of its game it is working on and keep in mind both coaches meet beforehand to discuss what they hope to accomplish in these glorified practice games.
The coaching factor. Coaches have a history in Pre-Season games. For instance Baltimore Ravens coach John Harbaugh is 28-12 in pre-season games, Minnesota's Mike Zimmer is 14-3 and Washington's Jay Gruden is 11-5. Simply put, some coaches like to win early, while winning means little to others.
But a coach's record in these games reveals another solid statistic which can reveal a team's intent in each week of the Pre-Season. Harbaugh is 9-1 in the first game of Pre-Season football, while New England's Bill Belichick is 12-7 in week one. At the other end of the spectrum, in week four. New Orleans Sean Payton is 1-11. Needless to say, these are solid tell-tale trends that can give one a big edge.
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